Building A Resilient Event Industry: Lessons Learned during the COVID-19 Pandemic

Abstract

Guided by the theoretical framework of organizational resilience, this study interviewed twenty-six event planners regarding their risk and crisis management related practices and their experiences with the COVID-19 global pandemic. This study conducted thematic analyses to analyze the data. The results showed that organizational resilience was approached through planned and adaptive resilience. Their crisis management practices are influenced by event planners’ personal knowledge, experiences, and expertise as well as their organization’s policy and leadership. When it comes to the case of COVID-19, the concept of organizational residence is mainly reflected through adaptive resilience. It also seems that most resilient organizations have been excellent in communicating and managing customer relationships and creating innovative strategies to generate revenue. Further theoretical and practical implications were provided based on the findings.