Charitable Crowdfunding: Who Gives, to What, and Why?

Abstract

The growth of online giving signals a promising future for crowdfunding and offers donors another avenue for their generosity. This report provides details about how crowdfunding fits within the philanthropic landscape, who crowdfunding donors are, their motivations for using this giving vehicle, how they differ from typical charitable donors, the kinds of causes they support, and both donor and non-donor perceptions of this giving vehicle. Additionally, results from survey questions about charitable behavior during the COVID-19 pandemic and national reckoning on social and racial justice enhance the report.