Assessing Library Subject Guides using Google Analytics

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ARL Assessment Conference Poster.pdf (1.29 MB)
Date
2013-01-28
Authors
Durrant, Summer
Language
American English
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Abstract

Each year librarians invest considerable time and energy in creating and maintaining web-based subject guides. But how can these guides be assessed? This poster discusses how Indiana University-Purdue University Indianapolis (IUPUI) University Library is using Google Analytics to collect and analyze website usage statistics to assess subject guides hosted on Springshare’s LibGuides platform.

Description
Poster presentation given on October 29, 2012 at the ARL Assessment Conference in Charlottesville, Virginia.
Keywords
LibGuides, Assessment, Google Analytics, Subject Pathfinders
LC Subjects
Academic libraries -- Reference services, Web usage mining, Webometrics, Internet searching -- Statistical services, Internet users -- Statistics -- Data processing
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http://hdl.handle.net/11243/8
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https://hdl.handle.net/1805/3213
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