Yao-Yi Fu

 

Recent Submissions

  • Cecil, Amanda K.; Fu, Yao-Yi; Wang, Suosheng; Hji-Avgoustis, Sotiris; King, Carina; Heo, Jinmoo (Office of the Vice Chancellor for Research, 2010-04-09)
    Cultural tourism development is considered a viable channel to attract tourists to a destination and to enhance residents’ overall quality of life (QOL). This research reports the findings of a five-year study, from ...
  • Harrington, Nicolette; Fu, Yao-Yi (Office of the Vice Chancellor for Research, 2015-04-17)
    When marketing a destination, it is important to study how people perceive a destination. If there is a gap between people’s perceptions and what a destination offers, strategies will be needed to close the gap or to improve ...